Among our tasks to establish business are market research, selection/adaptations of games, sales strategy and channel selections, infrastructure setup, deployment and operations. An absolute criterion is that our lotteries comply with WLA’s code of conduct and qualifies to become a member of WLA*.
We offer a complete package which also includes financing. Our ability to run the technical operation on our private secure cloud dramatically reduces investment costs, and the resource sharing creates substantial operational benefits. It goes without saying that these low investments and operational costs combined with high income, gives an early break-even.
Due to our unique cost structure, we are also an attractive partner for operating Niche Lotteries. A number of charity organizations are allowed to conduct games to fund their activities. We offer them access to competitive games and operational services, with lower entry barriers and higher returns.
Mature lotteries are often stuck with technology including games, databases, administrative tools, security systems, and operating systems are bundled in one large package. They are typically also forced to always choose products and services from the existing supplier and the time-to-market becomes far too long. NGL also offers piloting and testing services to speed up these processes, and we can of course help mature markets to deploy modern gaming systems.